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Author: News Desk - Africa Franchise Magazine

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Saudi food service company Herfy expands into Africa with launch of two outlets in Nigeria

News Desk - Africa Franchise MagazineJanuary 17, 20240
NIGERIA – Herfy Food Services, a major fast-food restaurant chain in Saudi Arabia, has expanded its business horizon into Africa with the launch of two franchise brands in Abuja, Nigeria. These points of sale will be managed by the local EatRide Company, which signed an agreement in 2021 with the restaurant chain. Herfy’s two new […]
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Strategies for Overcoming Challenges in the Western African Franchise Market

News Desk - Africa Franchise MagazineJanuary 17, 20240
The Western African franchise market is a complex and challenging environment, but it also presents numerous opportunities for franchisors looking to expand into the region. To succeed in this market, it’s important to speak French (English as well) and to develop an effective expansion franchise strategy for overcoming the challenges that are specific to the […]
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IHG signs franchise agreements for expansion across Africa

News Desk - Africa Franchise MagazineJanuary 17, 20240
“Africa’s hospitality and tourism industry has weathered the disruption of the past two years, with a rising number of inbound travellers highlighting how much potential the region has,” commented Haitham Mattar, Managing Director, India, Middle East & Africa at IHG IHG Hotels & Resorts has signed franchise agreements to rebrand three properties across Tanzania and […]
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Mohammed Alzain: -The Spinning Success Story of the Coffee Leader Who Runs the World’s Largest Halal Coffee Chain

News Desk - Africa Franchise MagazineAugust 9, 20230
Saudi Arabian, Jeddah-based Al-Amjaad Group is renowned for its successful coffee business, Barn’s, which was established in 1992 as a homegrown specialty coffee brand. With a progressive company culture, Barn’s has become the largest and one of the oldest coffee shop chains in Saudi Arabia. Al-Amjaad has adopted a franchising model to expand the reach […]
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